Things to consider:
- Is it moral to use death to promote a product?
- What if the death is of an animal feared in the deep wet bloody guts of all humans?
- What if the animal doesn't have an agent?
- What if the narrator of the story is unreliable?
- "Read" his narrative as if you were him:
- What is he trying to defend?
- What is he trying to explain?
- What is he trying to rationalize?
- What does he want you to believe about him?
My reading of it is that he is so totally wrapped up in the tale that he is trying to spin about himself that he can't see that the story isn't about him...